What Makes Marketing Marketing Succesful?

  • Tuesday, September 6, 2011 6 pm-7:30 pm

At their best, marketing campaigns roll out seamlessly. But have you ever wondered what was happening on the back side of the campaign? What were the business goals behind the event? What strategy was implemented? Were there mid-stream changes? What were the metrics for success? And in the end, was the campaign successful?

Come ask your questions and hear our panelists share the real story of what went on behind the scenes of their marketing campaigns.

Only 50 seats available. Sign up now to guarantee your place.

If you would like more info about Downtown Raleigh Marketing or have any questions about this event, contact Jeff Tippet at jeff@calvertcreative.com


Britt ThomasVP of External Affairs, Marbles Kids Museum
Britt Thomas is the Vice President Sales at Marbles Kids Museum in downtown Raleigh. Marbles Kids Museum/IMAZ boasts the #3 most visited attraction in Raleigh with over 550,000 people on their campus last year. A graduate of UNC Chapel Hill, Mr. Thomas has also worked with KRON Medical and Wachovia.

Zack MedfordIsaac Hunter’s / Joel Lane’s
Zack Medford was born and raised in Raleigh, North Carolina. He went to W.G. Enloe High School before getting his undergraduate degree in Business Management from North Carolina State University. His passion for the hospitality industry led him to open Isaac Hunter’s Oak City Tavern in the fall of 2009. Zack’s dedication to social media marketing was a major factor in the success Isaac Hunter’s. Zack and his business partner Ben Yannessa translated the success of Isaac Hunter’s into their second business, Joel Lane’s Public House, which just opened in August of 2011.

Chris PowersFounder/Owner, Busy Bee
Chris Powers is the founder/owner of The Busy Bee in downtown Raleigh. Named one of America’s top 100 Best Beer Bars by Draft Magazine, The Busy Bee is one of the brighter spots in Raleigh’s electric beer community. Its exposed brick walls and rafters create an urban draw, but it’s the beer that really fills the seats. Nearly 80 bottles, including highly sought-after brands like Mikkeller Beer Geek Breakfast and Cascade The Vine, fill the fridges, while 14 taps round out the upstairs and downstairs bars.

Chuck Belden (moderator)
Chuck Belden is the founder/organizer of Raleigh Young Professionals and a real estate broker at Rtown Living.

Zack Medford